Stepping into the future...

Our plan for the future of entertainment


Something is definitely on the horizon. What it is, I don't necessarily know, but something is definitely coming. Consider this, one of the reasons many folks go into the entertainment business is to make a living. Another, because they have the perception that the work is easy and fun. To some measure and in a large degree, I can see why they think so. Still more, they just want to be rich or famous or both. Who would blame them? Not bad work, if you can get it. Whatever your pleasure, I'm sure there's a category out there that will suit your needs. Just chant on it, fire up some incense, or mediate. I'm sure the direction will manifest itself in some unbelievable fashion, as it always seems to, for the very faithful. And while you're doing all of that, contemplate the state of affairs, of every aspect of the industry.

Starting with product, every area of the business, in some form or another, is dedicated to the creation, sales, marketing & promotion of product. Product and it's sales, are the lifeblood of it all. The great thing about this is, the diversity of sell able fair comes in all shapes
and media and graces a wide spectrum of endeavors associated with the entertainment industry. Remember this fact, for it is the single most important point in this whole, ridiculous little exercise. Simple, it may be, but often it's message gets convoluted and obscured by any number of circumstances.

Of course it's not necessary to point out these minor important bits and pieces to you, esteemed colleagues, captains of the industry. It's just that, occasionally, a tiny little reminder can be helpful, to push the clutter aside and clear our minds for vastly more important pursuits. Saving our industry and preserving our way of life, while progressively moving forward into the future an onward to a different dimension of intelligence and life, well...who could resist? No doubt about it, the future appears to bode well for us, citizens of the world community. We just need a little nudging and remembrance of loving that we projected so fiercely, when we were making our bones in the crafts. Success and "making it" are both subjective theme's better suited to be judged by one's self, rather than a plethora of Near do well's who have no clue of the standards of what is important to each and everyone of us. Sure, we could have been taller, we could have been smaller, we could have been richer, we could have been wiser, but in the final analysis we must grade our own report cards and be truthful to ourselves as to what we believe we have done. The only other in authority to usurp that privilege is....who?

Back to the subject at hand....Unless we intelligently start addressing the issues that divide us from our audience, we will all lose. The issues (illegal downloading & piracy), serpentine wend their way into the psyches of consumers & embolden them with the audacity to, unquenchable and unrelentingly take on the persona of a glutton. The glutton is never satisfied, never appeased and if unchecked loss is inevitable. .